A recent research study in Canada concluded that  First Impressions Really Count with Webdesign.

Since having a website is essentially a “must-have” success component for anyone in business, this information is worth taking to heart.  The article is a little on the lengthy side, but Andy Wibbels (blogging and website expert) sums the article up nicely in his post “Web Sites have 1/20th of a Second to Impress”

In one capacity or another, I’ve been involved in web technology for over 10 years.  And, this study is not really news in that a clean, crisp, and easy to use site with an authentic tone to its content has always been the goal.  However, as the technology evolves and multi-tasking, burned out visitors surf the web, their attention span has diminished exponentially. So, you have only a blink of an eye to grab their attention or they are gone.

The best thing you can do for your business is to design your site deliberately.  If you’re planning a new website or upgrading an existing one, feel free to check out my free resource called “The Successful Website Planner” over at my Paula G Web Design website. 

Let’s face it, we all like to do business with like-minded lesbian owned businesses when we can.  While I am not someone who has this as their first critieria when making a purchasing decision, it is often one of my critieria if the circumstance lends itself to it.

There are plenty of gay and gay-friendly directories on the web and in print.  So far, though the Lesbian-Business Directory is the The ONLY lesbian owned and operated business directory I have found online.

In addition to the business directory, they also offer a selection of business related articles, interviews, and resources as well for the budding businesswoman.  While it is so far a small selection, I believe this part of their site is new as of late 2005, so I would expect it to grow.